‘The Rolex Young Laureates Awards for Enterprise’
The Proudfoot Company director Eddie Frost 2010
Bruktawit Tigabu began her professional career as a primary school teacher in Ethiopia's capital, Addis Ababa. Determined to reduce child mortality rates in her country, she looked for ways to educate children on health matters. In 2005, with her husband, Tigabu set up Whiz Kids Workshop.
Working from their living room, using sock puppets, computer graphics and their own voices, they began producing "Tsehai Loves Learning", a television programme about a young, female giraffe, named Tsehai, which covers many health-related issues. Twenty-six episodes of this highly successful programme (in Amharic, Ethiopia's principal language), have now been created, each one seen by an estimated 2.6 to 5 million children.
Clockwise from top left:
Wole Soyinka
The Rolex Awards for Enterprise Jury
Addis Ababa, Ethiopia
director of photography
